If you ever want a decent career or have a desire to sell services or products in real life, there is something you should know… People don’t have to “like” your stuff.
It takes less than 1 second to “like” a post. However, people aren’t consistently liking your posts for a myriad of reasons and you really do need them to.
Here are some reasons why you’re not “yet” winning on social media:
Most of us were taught that the two main topics to avoid at the dinner table are “politics” and “religion.” If you’re smart, you follow this on your social media platforms as well. If you’re a political poster or often share your opinions about a favorite cause, you are losing more engagement than what you’re gaining. Regardless of how right you are or how wonderful the cause, you’re shooting yourself in the foot by posting about the president, saving the rain forest, gun rights or your favorite charity. Your gratification (if you get any engagement) will be short lived.
-People are deciding whether or not they like you-
Your social media platforms are hosting how the world sees and interacts with you. This isn’t the other way around anymore. Everything you share and post is helping the world form an opinion about who you are. You might say that you don’t care, but when you go try to get a career or have a decent relationship, you will care. Employers are looking, potential partners are looking, everyone is looking. People want someone who adds value to their company and life. If you are a douche online, people won’t invest in you.
-You don’t engage-
You exist on social media platforms but rarely engage with other people or their posts. You come on, troll around infrequently and leave… You invest nothing. You get nothing.
-You post dumb stuff-
People like what benefits them. If you are not delivering value with your posts, creating a reason for others to interact with you, they won’t. If you post silly things you may get lucky sometimes and get a few likes. If your posts encourage thinking and regularly challenge others to engage in a positive way, they will. If you complain, share cat photos often, check-in at chain restaurants, ask people to share things, or assume that others have the same sense of humor as you, no… Just no. You aren’t getting engagement because you are approaching social media in a way that doesn’t serve anyone.
-People don’t want drama-
Your friends have their own problems and don’t want yours. Like I shared earlier, smart people are doing their best to keep their online presence clean. If online pals don’t like your posts it may be because you share too much drama about your daily life. If you post photos of dinner every night (unless you’re a food blogger- this is not relevant content,) video clips of crying or being emotional about the basics in life, or how much you love your honey because they helped you post bail… Don’t expect anyone to like this. Any post that slanders or “outs” any particular group or person will reflect poorly on you. If you share any private text publically, no one wants to be a part of that, even if the other person is the chump. Remember, we are who we associate with.
At some point I think we’ve all done some of these things, it’s a learning curve. Get on top of it now and reap the rewards of the best opportunities possible. Go get’em tiger!
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